Andrea Incontri is the new creative director of Italian fashion brand Benetton. Incontri’s will enable the brand to exceed the goals that characterized its birth and history, says Massimo Renon, CEO, Benetton Group. His arrival will bring new energy to the brand that aims to make a generational change and guide Italian industry in these years, he adds.

In August, Benetton will launch a new advertising campaign under Incontri’s direction on all channels to present United Colors of Benetton’s Fall/Winter 2022-23. The first to be designed by Incontri, the summer ’23 collection will be officially presented in September, on the occasion of Milan Fashion Week. An architect by qualification, Incontri has vast experience as creative director, both at his brand and at Tod’s. His style is rooted in a formal subtraction and guides Benetton towards creating complex designs for today’s complicated world.

Incontri says, his appointment to Benetton enables him to participate in a project of values that involves not only clothing, but a wide range of cultural issues concerning the variable aspects of modern humanism.