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Amsterdam Denim Days attracts numerous exhibitors, artisans and more

Amsterdam Denim Days was held last weekend. Dutch labels, artisans and a mix of global denim mills came together. The festival immersed denim heads in the world of denim, from mill to retail, with exhibitors spanning Naveena, Berto and Boss, to Kings of Indigo and Nudie Jeans.

For We Wear the Pants creators, Marta Goldschmied and Gabriella Meyer the event was an opportunity to continue to spread their collection’s message about gender equality in the wake of the #MeToo movement. Denim Days was also an effective platform to explain why the collection’s premium price point was required in order to achieve its sustainable attributes. The designers didn’t skimp on quality. The collection showed their devotion to sustainability.

Sustainability was also top of mind for Naveena. The mill partnered with Dutch designer Jonathan Christopher Homme to make and sell unisex, multi-purpose kimonos made with its Horizon fabrics. The fabrics combine eco-friendly dyeing and finishing processes that use 81 per cent less water, 40 per cent less energy and 50 per cent less steam compared to conventional processes. Italian mill Berto sold specially made screen-printed denim table runners, aprons and accessories like tote bags and laptop cases.

Nudie Jeans showcased jean jackets with Dutch-themed chain stitching.

 

 
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