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American Eagle accuses Walmart of copying back pocket jeans design

American Eagle Outfitters (AEO) has alleged that Walmart is selling women’s jeans with the brand’s distinct back pocket design. According to legal documents obtained by the Pittsburgh Post-Gazette, AEO claims its reputation for high-quality denim is being threatened by Walmart, which is selling similar jeans at a lower price than the original. The case, which claims violation of trademark law, was filed on March 25 at the US District Court for the Western District of Pennsylvania, where AEO is headquartered.

In the lawsuit, the company notes that Walmart’s design is already causing confusion, with influencers and consumers explicitly calling out the similarities on social media. AEO stated that it has spent millions of dollars on branding to establish its rank in the industry. The company is asking Walmart to stop selling the jeans, destroy any remaining inventory and hand over the money generated from the alleged knockoffs.

Walmart responded to the allegations, stating that it did not create the design and that it plans to fight the case.

 
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