Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural Adidas x Woolmark Performance Challenge. Alicia will receive a cash prize, a three-month internship with Adidas, the opportunity to sell the winning idea along with ongoing industry and training support from The Woolmark Company.
More than 500 students from 58 universities across Europe and North America registered to take part in the Challenge. The 10 finalists were chosen from universities from France, USA, Germany, the United Kingdom, the Netherlands and Switzerland.
The Adidas x Woolmark Performance Challenge not only allows wool to enter a new phase in product development, but provides an excellent opportunity for Alicia, and I congratulate her on this exciting win. The Woolmark Performance Challenge has been created by The Woolmark Company in collaboration with sportswear giant adidas, to attract the best young textile innovators to use Australian Merino wool.
Open to tertiary students worldwide, the Woolmark Performance Challenge provides an opportunity to apply the unique benefits of Australian Merino wool to new product applications in the sports and performance market. Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural Woolmark Performance Challenge.
