Aditya Birla Cellulose is a global leader in viscose staple fibers. Its premium brand, Liva, launched in 2015, is all about extending a comfortable clothing experience while being responsible toward the environment without compromising on fashion.

A new variant the Liva Crème has now been launched. It’s a premium fabric with perfect drape, fall and fluidity. Liva Creme is about luxurious softness. The signature collections are designed by fashion designers like Nikhil Thampi (Allen Solly), Shivan-Naresh (Van Heusen) and Ka-sha (Shoppers Stop). These collections were launched on the same day as Liva Crème and these designers have brought in their own personalities and unique creativity in the collections.

Liva is a high quality fabric made using natural cellulosic fibers. It is delivered through an accredited value chain. Unlike other fabrics which are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well.

Birla Cellulose which represents the pulp and fiber business of the Aditya Birla Group is India's pioneer in viscose staple fiber. Birla Cellulose fibers are of 100 per cent natural origin, highly absorbent, having a good feel, and are completely biodegradable. As an extremely versatile and easily bendable fiber, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications.