Adidas plans to double its production of shoes containing recycled plastic waste, from five million to 11 million pairs of shoes in 2019. The brand intercepts plastic waste on beaches before it reaches the oceans in collaboration with environmental organisation Parley for the Oceans. This upcycled plastic waste is then made into a yarn which becomes a key component of the upper material of Adidas footwear. In 2018, the brand saved more than 40 tonnes of plastic waste in its offices, retail stores, warehouses and distribution centres worldwide and replaced it with more sustainable solutions.

Adidas recently signed the Climate Protection Charter for the Fashion Industry at the UN Climate Change Conference in Poland, and agreed to reduce greenhouse gas emissions by 30 per cent in 2030. Adidas is also committed to using only recycled polyester in every product and on every application where a product exists by 2024.