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Adidas launches new eco-friendly collection with Stella McCartney


German sportswear giant Adidas has launched a new eco-friendly collection in partnership with British fashion designer Stella McCartney. As per reports, the collection is called ‘Futureplayground ‘and showcases activists and sustainable materials in its brand campaign.

Designed to inspire youth, the collection is Inspired by ‘land’ and borrowing cues from street sports and skater crews with pink, blue, and daring red tones,. It has been designed with Adidas’ ready temperature management technology. Available in a range of floral prints, one of the highlights of this collection is the ultra-lightweight parka made with primegreen, a high-performance yarn made with 50 per ent recycled content with the temperature tech allowing the leggings to remain dry and comforable.

According to Adidas, besides a range of hats, running packs, and bags, the collection includes the Ultraboost Sandal that uses primeknit, the company’s method of using specialized knitting machines that utilize thermoplastic yarns with a result that is strong and flexible single-layered textile all in the shape of a shoe. Created out of primeblue, a high-performance recycled material, the shoe delivers support and flexibility required to enhance an athlete’s motion and movement.