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Absolute Denim uses Archroma indigo

Absolute Denim will be the first denim manufacturer to switch 100 per cent of its production to aniline-free indigo dyeing. Based in Thailand, Absolute Denim focuses on eco-friendly materials and processes. The company can produce up to two million meters of denim a month.

During production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. Denisol Pure Indigo, developed by Archroma, is an aniline-free indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration. The new indigo dye performs exactly the same as conventional indigo.

Archroma is a leader in color and specialty chemicals. Absolute Denim consciously adopts eco-advanced innovations in its daily production. Denisol Pure Indigo is one such. Similarly Archroma and Kathmandu, an outdoor brand from New Zealand, have teamed up to create an exclusive vintage casual look. The colors available in the capsule collection are slate blue, burnt olive and burlwood rose made from the non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot, left over from agriculture industry or herbal extraction.