Authentic Brands Group (ABG) has finally completed the acquisition of the Reebok brand from Adidas. The €2.1 billion deal was first announced in August and marks the brand marketing company’s largest acquisition to date, as per a report by Women’s Wear Daily.

As per the deal, Sparc Group will be the operating partner for Reebok in the US and oversee its Boston-based global brand hub, the Reebok Design Group — to New Guards Group, the buzzy Milan-based division of Farfetch that will be Reebok’s core operator in Europe and will collaborate with the brand to create luxury collaborations that will be sold in more than 50 countries. Jamie Salter, Founder, Chairman and CEO, ABG says, the company will target $10 billion in revenues from Reebok over the next five years. To achieve this, the brand plans to explore its heritage at the intersection of sports and style.

Under ABG, Reebok will represent the company’s sole premium sports brand and the focus will be solely on growing the business. It will focus on the three segments of Classic, Training and Running that represent 80 percent of the overall athletic footwear market.