American & Efird (A&E) has a new line of advanced identification threads. One of the big challenges brands face today centers around authenticity. Loss of revenue, reputation, and brand trust are some of the potential outcomes of counterfeit products. A&E’s new thread line is designed to provide a tool, which adds advanced identification for greater visibility and transparency into the product creation process.

A&E is a manufacturer of industrial and consumer sewing threads. Known for its leadership role in innovation, product quality, and sustainability, A&E supports many of the world’s top industrial and consumer brands with thread products that require strict quality and performance. Through its global network, A&E’s products are manufactured in 22 countries, distributed in 50 countries and sold in over 100 countries. The textile thread manufacturer achieved its initial targets for zero-waste-to-landfill in 2015. American & Efird has also launched a new recycled polyester sewing thread. This is designed especially for athletic wear and high-performance apparel. The new thread is derived from recycled post-consumer plastic bottles and aims to provide textile manufacturers within the performance apparel, active wear, athleisure, and intimate apparel markets a recycled alternative to existing sewing threads. The air-entangled sewing thread is made with Repreve recycled polyester, a brand of US yarn supplier Unifi.