This June marks the 90th edition of Pitti Immagine Uomo - an important moment in the journey of this event, which over the years, has become the reference trade fair showcasing men’s fashion and the latest trends in contemporary style on a global level. The first edition of Pitti Uomo was held in February 1972 at Florence. There were 43 exhibiting companies and a total of 526 buyers attended, 98 of which came from abroad.

At Pitti Uomo 90 to be held at the Fortezza da Basso, which has long been the fair’s hub, there will be over 1200 collections in total and more than 20,000 buyers are expected, 8,200 of which from abroad. These numbers attest to the evolution of the fair and of a world that is growing and developing every season, focusing on quality, research and internationality. It also proves the fair’s ability– at each edition – to generate new ideas and surprise its increasingly global public.

Pitti Immagine’s partnership with talented video makers has continued with the creation of digital art for the show’s advertising campaign. This new project applies motion design to the Pitti Lucky Numbers theme under the creative hand of Sergio Pappalettera and the direction of Ced Pakusevskij, with photography by Toni Thorimbert, production by HI Production and Max Brun’s supervision.