"Organised by the Hong Kong Trade Development Council (HKTDC), the 50th edition of Hong Kong Fashion Week for Fall/Winter started today at the Hong Kong Convention and Exhibition Centre. The four-day event will continue till January 17, 2019. In 2018, the Fashion Week attracted 14,000 buyers from 76 countries and regions, reinforcing Hong Kong’s position as a key sourcing hub for global fashion traders and retailers. This year’s fair has drawn 1,400 exhibitors from 11 countries and regions."

Organised by the Hong Kong Trade Development Council (HKTDC), the 50th edition of Hong Kong Fashion Week for Fall/Winter started today at the Hong Kong Convention and Exhibition Centre. The four-day event will continue till January 17, 2019. In 2018, the Fashion Week attracted 14,000 buyers from 76 countries and regions, reinforcing Hong Kong’s position as a key sourcing hub for global fashion traders and retailers. This year’s fair has drawn 1,400 exhibitors from 11 countries and regions.

The Corporate Fashion and Uniforms Zone at the fair showcases uniform collections from some of Hong Kong’s top designers including Allan Chiu, Barney Cheng, Kurt Ho & Nelson Leung, LuLu Cheung and Mountain Yam.

The World of Fashion Accessories brings together items ranging from shoes and bags to fashion jewellery, scarves and shawls. New entrant, The Federation of Hong Kong Footwear Ltd showcases its latest shoe designs with a fashion parade. Special product zones such as: Fashionable Sportswear, Thermal Clothing, Bridal & Evening Wear and Intimate Wear & Swimwear, feature the latest designs. Incorporating the designs of 60 designers from different countries and regions, the International Fashion Designers’ Showcase presents fashion masterpieces from around the globe under one roof.

Fashion Launderette

The theme is a spin-off from fashion brands who are repurposing launderettes and bringing them back into style. The concept is less about a wash and more about a ‘refresh’. As more people invest in sustainable and better-quality clothing, fashion launderette can add confidence that quality products are safe. Brands and designers are trying to extend their business to other steps of the product journey, including its care.

FASHIONALLY presentations to showcase local fashion designers

Six Hong Kong fashion designer labels will be present at “FASHIONALLY Collection #13” and three “FASHIONALLY Presentation” sessions during Fashion Week. Yeung Chin, Jane Ng, and Alee Lee displayed their latest collections at FASHIONALLY Collection #13 today. The FASHIONALLY Presentation showcases design of local fashion designers Arto Wong , Jason Lee and Carrie Kwok through theatrical storytelling. Yam Chan, a theatre personality, is also collaborating with FASHIONALLY for showcasing his handcrafted dolls MICH at the MICH ▪ ALLY Exhibition on Jan 16-17 Jan, 2019.

Forums, seminars provide effective information platform

Buyer forums, trend-forecasting seminars and sharing sessions on the latest production technologies at the fair will provide effective platforms for the industry to gather market information and exchange ideas. Leading international fashion trend forecaster Fashion Snoops organised a seminar on “The Visionary Fashion Trends for Spring/Summer 2020”. Other seminars will feature industry leaders and experts addressing issues such as rapid footwear prototyping, the sustainable development of the fashion industry, the cotton market outlook and the latest cotton textile technologies, as well as online-to-offline (O2O) retailing strategies.

HKTDC has arranged 90 buying missions from 43 countries and regions, bringing more than 3,800 companies to the show. Participants of the mission include representatives from fashion brands, major chain stores and distributors from both traditional and emerging markets, such as: Czech Republic’s Zoot, Indonesia’s The Goods Dept, Japan’s LEON International, Korea’s Lotte Department Store, Russia’s Forward, the United Kingdom’s Temperley London, and 3NT from the United States.

App offers seamless access to the fairground

HKTDC recently launched the new Exhibitor e-Badge that offers seamless access to the fairground. This initiative, together with the Buyer e-Badge introduced last year and the e-Business Card function, enables exhibitors and buyers to link up digitally simply by scanning each other’s QR code.

HKTDC has been organising the Hong Kong Young Fashion Designers’ Contest (YDC) to unearth talented local designers since 1977. This year’s competition will be held during Centrestage in September 2019.