Denimsandjeans will hold its fourth India edition at Bengaluru on June 8-9, 2022. The theme of the show will be ‘Greenable, a combination of Green and Comfortable.
In response to COVID, many global brands have incorporated green inputs into their products and have been raising the bar for sustainable productions in their supply chain. Indian brands have also become much more conscious about the need to monitor and regularise the inputs going into their products from the supply chain. Work from home (WFH) has been another factor which has created lifestyle changes among the consumers leading them into sedentary situations for long periods. This change in lifestyle also reflected in consumer purchases making them search for more comfort in the apparel. This necessitated changes at fibre, weaving, sewing and washing levels to reduce the wear stress on the body.
Major corporates joining the show include including Arvind, Bhaskar, LNJ, Ginni, Hyosung, Nandan, Jeanologia (Spain), Global Wash House, VAV, KG Denim, Spectrum, Lenzing, Oswal Denim, Jindal, Raymonds, SF Dyes, Blu Connection, Siyaram, Anubha, WEKO (Germany), Ultra, Deridesen(Turkey), Nandan, Kemin, Fashion Accessories, Ramsons, Suryalakshmi, Fibro Organic, Lion Fabrics, Officina, Texenzyme, Synergies Bangladesh, Lycra, Vinod Denim, etc
The apparel industry in Noida hopes, the 22nd Global Textile Trade Fair in the US will help tide over the COVID-induced losses.
Organized by the Apparel Export Promotion Council (AEPC) and the Noida Apparel Export Cluster in Atlanta from June 9 to 11, the fair aims to promote exports of ready-made garments and textile exclusively to the US.
This would be the first textile trade fair with pan-India representation in the form of a cluster of pavilions covering various states of the country. It will have a special pavilion, Noida-City of Apparel, comprising 19 stalls —which is likely to generate $ 250 million business
The exhibitors from Noida will be able to target Canada and South America markets in the fair,. Of about 3,200 factories in Noida engaged in apparel manufacturing, some 1000 are engaged in exports. In this, while the overall investment is around Rs 10,000 crore, the readymade garment exported annually from Noida is approximately worth Rs 30,000 crore Moreover, the apparel sector in Noida provides employment to more than 10 lakh people, where 70 per cent comprise women.
Emerging opportunities in the fashion sector are driving new innovations amongst leading global brands. A Lectra report based on data compiled by Retviews shows, brands like Zara and H&M are navigating new challenges like rising importance of digital channels, supply chain disruptions and an increased focus on sustainability successfully, to lead apparel sales across the world.
As per a Textile World report, Zara’s parent company Inditex’s sales grew to €11.9 billion ($13.2 billion) in the first half of 2021. Nearly, €8.5 billion ($9.4 billion) of these originated from Zara alone. Sales of the Spain-based company’ increased 9 per cent from the 2019 pre-pandemic levels. Sales of Sweden-based H&M Group, the parent company of H&M also returned to pre-pandemic levels in 2021. The group’s sales surged 8 per cent during the fourth quarter of the fiscal against the same period during the previous year.
Sustainable strategies brings continued success
Continued success of both these brands can be attributed to the adoption of sustainable strategies across operations. In the last one year, Zara has introduced several high-end, premium collections such as its Studio Collection. It has also launched a premium concept collection-Zara Origins. The brand sought new partners this year like the Dutch collective Kassl Editions and South Korea-based streetwear brand ADER Error.
In 2021, Zara launched 17 per cent more premium collections and pieces than previous year. It also surged past H&M, whose existing premium collection grew only 2 per cent throughout the past year.
Using premium fabrics in collections
Both brands have been emphasizing the use of cotton and polyester fabrics in their collections. They are also opting for recycled versions of both fabrics, each making up between 20 and 30 per cent of the brands’ fabric mix. Both brands are adopting premium fabrics, namely cashmere, wool and leather fabrics in their collections. H&M is making extensive use of cashmere in its assortment while Zara is stepping up investments in premium fabrics.
Focus on sustainability
Both Zara and H&M are stepping up sustainability efforts with H&M taking the lead. They have increased the size of premium assortment, making these collections more expensive. The price rise can be attributed to the brands’ use of higher quality fabrics and their collaboration with high-end suppliers
Higher prices for Zara
Compared to H&M, Zara’s collections, both premium and regular, command higher prices; while H&M offers similar maximum prices for both premium and regular collections, Zara asks for a higher maximum price for its premium collection. Its regular collections are also priced higher than those of H&M. Despite following different business models, prices of both brands have increased significantly over the past few months. While Zara focuses on small production batches, H&M, sources a large part of its products in Asia, which has led to a 13-per cent increase in the brand’s average price, within the past five months.
Launching metaverse collections
Both have launched digital collections into the metaverse Zara’s digital collection was launched in collaboration with South Korean brand ADER Error, while H&M’s sustainability-focused digital collection was launched within the popular game, Animal Crossing.
Both are shifting focus towards a more premium positioning and stepping up sustainable initiatives. They are monitoring competitors’ collections, pricing and discount strategies by using Retviews data to stay ahead in the race.
The American Apparel & Footwear Association has welcomed the appointment ofKathi Vidal as the new director of the US Patent and Trademark Office (USPTO).
As the USPTO Director, Kathi Vidal will be involved in the protection of American creativity and innovation, says Steve Lamar, president and CEO of the American Apparel & Footwear Association. The partnership will further enhance the team at the US Department of Commerce
AAFA works closely with Congress and US government agencies – including the US Trade Representative, the Consumer Product Safety Commission, the US Department of Commerce, the U. Department of Homeland Security, etc to develop effective policies to raise public awareness, improve tools in the fight against illicit and counterfeit goods, and hold e-commerce and social media platforms responsible.
AAFA members go above and beyond to protect the health and safety of its consumers by ensuring their products are safe. The association continues to advocate for the passage of the Shop Safe Act and Inform Consumers Act. The association recently released important findings from a study that tested counterfeit goods – including clothing, footwear, and other accessories – for dangerous and concerning issues. Of the 47 counterfeit products tested, 17 products (or 36.2 percent) failed to comply with U.S. product safety standards. The products that failed contained dangerous levels of arsenic, cadmium, phthalates, lead, and more that have been shown to cause adverse health outcomes.
Data from the Ministry of Industry and Information Technology (MIIT) shows, China's textile industry posted robust growth in the first two months of this year.
The added value of textile firms with an annual operating revenue of at least 20 million yuan climbed 6.7 percent year on year, according to the MIIT.
The operating revenue of these firms increased by 13.5 per cent to 706.9 billion yuan from the same period a year ago.
Their profits declined by 1.8 per cent Y-o-Y to 24.8 billion yuan
MIIT data also showed China's textile exports from January to February rose by 11.9 percent Y-o-Y to $24.7 billion.
UK’s leading and most unmissable trade fashion buying event Pure London returns to Olympia London on the July 17-19, 2022. The event has announced its investment in an extensive International program incorporating a comprehensive agent network in over 30 countries. With governments in many markets using events to drive exports post-pandemic, the new international team is also securing subsidies from key countries including France and Poland to bolster its international brand offering.
Robert Sapwell, European Development Director, UK Division, Hyve Group plc says “The international agent network is a huge investment which we have built up during the last 18 months enabling Pure London to be the most international market leading event in the UK.
In partnership with Business France and Team France Export, the ChèqueRelance Export ‘Choose France’ program covers 50 per cent of eligible expenses up to €2,500 for French brands to exhibit at Pure London, with all participating stands featuring a ‘Choose France’ logo offering a recognised guarantee of quality.
The Pure London International team will be working to secure more subsidies across its agent network which currently spans 33 countries including France, Romania, Italy, Poland, Bulgaria, Belgium, The Netherlands, United States, Canada, Australia, New Zealand, most of South America, Croatia, Serbia, Montenegro, Bosnia & Herzegovina, North Macedonia, & Slovenia, Greece and Lithuania.
Higher raw material cost is likely to impact textile demand during Q1FY23 on a quarter-on-quarter basis. As per India Ratings and Research (Ind-Ra), sustained rub-off impact from high man-made fibre (MMF) prices amid new arrivals will keep domestic cotton prices to remain at the current high levels during Q1FY23.
ShradhaSaraogi, Senior Analyst, India Ratings and Research, says,Ind-Ra also expects inventory levels to decline by the end of the current cotton season due to a lower opening stock and slightly higher consumption. Similarly, the domestic stock-to-use ratio could decline in the new cotton season.
Furthermore, Ind-Ra expects cotton yarn and spun yarn prices to continue to rise due to higher demand from downstream players as well as export markets.
According to the ratings agency, MMF products witnessed a drastic rise in prices in February 2022 due to an increase in crude oil prices.Ind-Ra expects the prices to increase further owing to the US ban on Russian oil and US tie-ups in Europe, along with a rise in raw material prices, led by the ongoing geopolitical issues and increased cotton prices.
With the takeover of the automatic winding machine business at the Uebach-Palenberg/Germany site with effect from April 1, 2022, Rieter has completed the acquisition of the three businesses from Saurer.
The acquisition of the automatic winding technology in the premium category completes Rieter’s ring and compact-spinning system and thus lays the foundation to further improve the company’s strong position in the largest staple fiber market segment.
The components businesses Accotex (elastomer technology for spinning machines) at the Muenster/Germany site and Temco (technology components for filament machines) at the Hammelburg/Germany site had already been acquired by Rieter as of December 1, 2021.
In total, the three businesses generated sales of EUR 142 million in 2020, the year of the COVID crisis. In 2019 and 2018, total sales amounted to EUR 235 million and EUR 260 million, respectively.
Trade fair visitors look forward to personal exchange, intensive networking, exciting material innovations, an extensive program of expert talks, etc at the upcoming Performance Days, which takes place as a hybrid event in order to provide the opportunity to follow the fair online.
The event will be attended by over 175 international exhibitors highlighting their latest functional textiles and fabric innovations at the event venue. A further 100 digital exhibitors can be accessed during the fair via the digital platform.
The sourcing platform Performance Days Loop will allow brands to keep up-to-date before and beyond both days of the fair in terms of latest news, top market activities.
The curated highlights of the outstanding Performance Forum are already accessible online, providing an inspiring and in-depth overview of the latest materials, trends and innovations,
Experts and insiders and specialists will present sustainable innovations, developments and new technologies in stimulating panels and expert talks, including a livestream.
Despite knitwear exporters in Tiruppur clocking in exports worth Rs 33,525 crore in the 2021-2022 fiscal, exporters are not happy as the volume of exported goods has not increased. Though revenues have jumped from Rs 24,750 crore in 2020-21 to Rs 33,525 crore in 2021-22, a non-increase in volume will compel Tiruppur to lose to countries like Vietnam and Bangladesh who have free access to key markets like the EU.
Rise in input costs, especially the ever-increasing prices of cotton and yarn, is hurting the industry as many are forced to incur losses due to sudden hikes in prices – not many buyers accept an increase in the final product after signing the agreement. Raja M Shanmugham, President, Tiruppur Exporters’ Association (TEA), urged the Union government to intervene and regulate cotton prices without which the industry’s survival is difficult. He called for a mandatory declaration of cotton stock with all stakeholders to curb the hoarding and speculation by the traders under MCX and NCDEX.
K G Ganeshan, Partner, Swell Knit, adds, the constant increase in raw material prices is hurting export volumes that have been declining for a while. However, domestic sales have been increasing in the past few years with many firms adopting the hypermarket concept which has led to more demand for garments, adds Ganeshan.
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