On the occasion of World Water Day, Jeanologia, an eco-efficient textile technology company, advocates for tangible actions over greenwashing in the textile sector. With a three-decade-long journey, Jeanologia has pioneered sustainable practices, demonstrating that fashion can align with environmental responsibility without compromising quality or profitability.

Jeanologia's innovative technologies have significantly reduced water consumption, minimized chemical usage, and eliminated harmful emissions in textile production. Their recent environmental achievements include saving over 20 million cubic meters of contaminated water and reducing nearly 100 million kilograms of carbon dioxide emissions, emphasizing the company's commitment to sustainability.

Central to Jeanologia's success is the integration of eco-efficient technologies across all production stages. For instance, their garment finishing process now consumes merely one liter of water per garment, down from 70 liters, while maintaining quality and design standards. Additionally, their hydrogen zero effluent recycling plant recovers 95 per cent of water used in production, contributing to a closed-loop system and minimal water wastage.

Recognizing the urgency of the global water crisis, Jeanologia calls for collective action. Amidst UNESCO's warnings and increasing water scarcity affecting billions worldwide, Jeanologia's CEO Enrique Silla emphasizes the company's focus on water impact, aiming to minimize resource consumption, eliminate waste, and preserve marine ecosystems by removing microfibers from production processes.

Since its establishment in 1994, the company has been committed to fostering an ethical, sustainable, and eco-efficient textile sector. Collaborating closely with brands, retailers, and suppliers, Jeanologia offers innovative technologies, software, and operational strategies to drive transformation.

In 2024, Jeanologia marks the 25th anniversary of its pioneering laser technology, introduced in 1999, which revolutionized denim finishing by eliminating harmful practices and hazardous substances. Continuing with this ethos, Jeanologia now tackles the challenge of minimizing the environmental impact of the garment dyeing process—a notorious source of pollution—through its innovative ColorBox technology.

Bangladesh-based fashion brand, Trendz has unveiled its eagerly anticipated Eid collection. 

Renowned for its contemporary apparel, Trendz captures the essence of youth fashion while incorporating global trends, setting itself apart in the country's fashion landscape.

With a keen eye on the seasons and cultural festivities, Trendz consistently delivers designs that resonate with the vibrant spirit of Bangladeshi youth. The brand’s new Eid collection seamlessly blends seasonal elements, climate considerations, and the latest fashion trends, promising a truly captivating range.

Crafted with precision using state-of-the-art machinery, Trendz offers an exclusive range for both men and women. From traditional Panjabis to formal and casual shirts, trousers, t-shirts, and fusion tops, every garment reflects meticulous attention to detail and a commitment to staying ahead of the curve.

For men, the collection boasts a versatile array of formal attire suitable for both office wear and social gatherings. Meanwhile, casual outfits feature trendy designs and vibrant hues, appealing to the fashion sensibilities of the younger demographic.

For women, color takes center stage, with a palette carefully curated to complement seasonal changes. From crisp whites to bold reds and elegant blacks, Trendz offers a spectrum of choices designed to dazzle.

Embellishments such as Karchupi and machine embroidery add an extra layer of sophistication, elevating each garment to a work of art. Innovatively designed Panjabis and contemporary silhouettes crafted from premium fabrics are sure to capture the imaginations of fashion-forward individuals.

In Feb 2024, India’s textile exports grew by 19.54 per cent Y-o-Y while apparel exports surged by 4.88 per cent Y-o-Y during the same timeframe.

As per data released by the Confederation of Indian Textile Industry (CITI),  cumulative exports of textiles and apparel by India increased by 12.49 cent Y-o-Y during Feb 2024 while exports of cotton yarn, fabrics and made-ups grew by 17 per cent Y-o-Y in February 2024.

Over 11 months, exports of these products surged by 6.7 per cent compared to the corresponding period in the previous year.

However, the overall textile exports by India from Apr’23 to Feb ‘24 grew by 1.75 per cent Y-o-Y, while apparel exports recorded a notable decline of 11.42 per cent during the same timeframe.

The combined exports of textiles and apparel during this period declined by 4.25 per cent compared to the corresponding period in the previous fiscal year.

Industry experts attribute this positive trajectory in cotton yarn and fabric exports to India’s competitive cotton prices throughout the current financial year, which have bolstered demand in international markets.

The surge in demand, particularly from countries like Bangladesh and China, has driven this growth.

Conversely, the apparel segment has faced challenges, experiencing a decline primarily due to heightened input costs and subdued demand in various countries amidst soaring inflation.

Bharat Chhajer, Former Chairman, Powerloom Development and Export Promotion Council (PDEXCIL), says, the ongoing conflict between Russia and Ukraine, coupled with the Red Sea crisis, has compounded the situation, resulting in increased business costs and pricing pressures. Moreover, stiff competition from nations like Vietnam and Bangladesh, coupled with the reduction in cotton prices, has decreased the value of apparel exports from India.

The sports inspired clothing market is witnessing a transformation as it merges the worlds of athletics and fashion. As per study by Persistence Market Research, the global sports inspired clothing market is expected to grow at a CAGR of 5.3 per cent from $315.03 billion in 2023, to $452.2 billion by the end of 2030.

This dynamic segment within the fashion industry offers consumers a blend of performance features and fashion-forward designs, catering to the growing demand for comfortable and versatile attire suitable for both active pursuits and everyday wear.

Growth triggers 

Athleisure’s popularity: The rising preference for athleisure and casual wear is a catalyst for expansion of the sports-inspired clothing market. Consumers seek comfort and style, driving the demand for apparel that seamlessly transitions from the gym to daily activities.

Collaborations and innovation: Partnerships between sportswear brands, fashion designers, and celebrities drive market growth and product innovation. Limited-edition collections and exclusive releases combining athletic performance with fashion aesthetics capture consumer attention and loyalty.

Textile technology advancements: Investments in textile technology and sustainable materials shape market dynamics. Performance fabrics with moisture-wicking properties and sustainable materials like recycled polyester meet consumer demand for functionality and eco-conscious fashion choices.

Redefining fashion with active lifestyle trends

The sports inspired clothing market offers opportunities to meet the demand for athleisure apparel that blends style, comfort, and performance. Brands can capitalize on this trend by offering athleisure collections featuring innovative materials and designs that appeal to consumers seeking both functionality and aesthetics.

Market trends

One major trend is athleisure combines activewear features with trendy silhouettes and streetwear aesthetics. Brands offer a range of clothing options suitable for various occasions, driving the demand for fashionable and functional sportswear.

Then there is the whole issue of endorsements and collaborations. Sports celebrities and influencers collaborate with brands to design exclusive collections, driving brand visibility and consumer engagement. These collaborations create excitement and appeal to diverse consumer segments.

However, this lucrative market also needs to combat many challenges.

Sustainability concerns, competition major challenges

The environmental impact, textile waste, and supply chain transparency pose challenges for sportswear brands. Addressing sustainability requires investments in eco-friendly materials and responsible sourcing practices.

Moreover, the market is highly competitive, requiring brands to differentiate through innovation and customer experience. Unique brand identities, personalized shopping experiences, and digital marketing are essential for maintaining relevance.

The way forward in this highly diverse and competitive market is for manufacturers to invest in innovative materials and sustainable manufacturing processes. Recycled polyester and bio-based fabrics offer eco-friendly alternatives, promoting circular fashion principles.

Brands need to leverage e-commerce platforms and digital technologies to enhance customer engagement. Integration with social commerce and AR technologies will drive online sales and brand loyalty.

To sum up, the sports inspired clothing market continues to evolve, driven by the convergence of athletics and fashion. With the popularity of athleisure and collaborations between brands and influencers, the market offers opportunities for innovation and sustainability. However, challenges such as sustainability and competition necessitate continuous adaptation and differentiation to meet consumer demands in this dynamic industry.