White Milano has rescheduled all three editions of its women's fashion and contemporary lifestyle trade show in 2024, shifting each by a day. The February edition is now slated for February 22-25, 2024, the June edition will take place from June 15-17, 2024, and the September edition is scheduled for September 19-22, 2024.
Massimiliano Bizzi, the Founder of White Milano, and Simona Severnni, the General Manager of the show, says this adjustment aims to enhance the efficiency of industry professionals and the organization. The move is anticipated to provide a more streamlined experience for all involved. The rescheduling aligns with the show's objective of introducing new designers, brands, and buyers from both national and international realms. Additionally, it seeks to broaden its reach beyond the Fashion District of Tortona, venturing into emerging markets such as Latin American states and Central Asia, with a particular emphasis on China and Korea.
The upcoming second edition of the White Resort show, scheduled for June 15-17, 2023, is expected to see a substantial increase in exhibitors, doubling from 60 to 120 compared to its previous edition.
Furthermore, the 'after show' series of networking events, known as White Village, will be a feature for all three editions, spanning February, June, and September 2024. This holistic approach reflects White Milano's commitment to fostering collaboration and networking opportunities throughout the fashion industry.