Fashion for Good has announced a strategic partnership with materials science innovator AltMat to launch the Altag Fibre Club an industry-first initiative aimed at scaling next-generation fibres made from agricultural residue. This collaborative platform seeks to address longstanding barriers in adopting sustainable fibres by uniting innovators, manufacturers, and brands under one operational framework.
The Altag Fibre Club builds on Fashion for Good’s successful first Fibre Club with textile recycler Circ and Canopy in 2024. This latest initiative focuses on driving the commercialisation of AltMat’s fibres, derived from agricultural waste, and integrates them into mainstream production systems.
The fashion industry is under growing pressure to shift away from resource-intensive fibres, as materials account for 91 per cent of the sector’s total emissions and roughly 30 per cent of the cost of goods sold. Yet, systemic challenges from high upfront costs and limited production capacity to fragmented supply chains continue to block the adoption of innovative materials.
To overcome this bottleneck, the Altag Fibre Club enables participating brands to pool demand and commit to minimum order quantities, reducing risk for manufacturers and innovators alike. The consortium includes prominent supply chain players such as Adalberto, Alok, Arvind, Bhaskar Denim, Jindal Textiles, Maharaja Umaid Mills, Positive Materials, Sambandam Spinning Mills, Shahi Exports, Sutlej Textiles, Sweaters India, and Vrijesh Natural Fibre & Fabrics.
“Advancing the Fibre Club with AltMat marks a significant step in scaling innovative materials with real commercial potential,” said Katrin Ley, Managing Director at Fashion for Good. “By connecting breakthrough innovators like AltMat with committed brand partners, we’re building the infrastructure and demand needed to bring next-gen materials to market faster and more efficiently.”
AltMat’s CEO and Founder, Shikha Shah, added, “There’s no shortage of intent to adopt next-gen materials, but there is a lack of systems to actually make it happen. With the Altag Fibre Club, we are closing that gap by connecting every link in the value chain from farm to fibre to fashion. We’re not just introducing a fibre; we’re building the foundation for a new class of materials rooted in regeneration, resilience, and real-world scalability.”
The Altag Fibre Club will officially launch at the Future Fabrics Expo in London on 24–25 June 2025.
