White Milano was held in Italy from, February 22 to 25, 2019. The women’s wear apparel and accessories show registered a good attendance. It counted 25,256 visitors between buyers and insiders. Buyers grew 2.3 per cent, with those from abroad up 6.8 per cent, and the Italian ones registering a 1.4 per cent increase.

The show’s selection offered a balanced brand mix including some new areas. The ‘Give A Fok-Us’ hub was dedicated to sustainable innovation. Another hub explored the relationship between fashion and nature and between fashion and society through an emotional and interactive path format, in which the visitor was given a chance to gain a deeper insight into sustainability, innovation, traceability of the product and a circular economy. The path presented within the hub was based upon three interactive phases that ended up with a vast room and installation presenting some of most significant examples of Italian sustainable textile and fiber manufacturers.

The Knit Lab section was dedicated to knitwear and its related creative variations. Further enriching the area was the installation by Paris Essex, in which knitwear was turned into a raw material for leading-edge creations. The dynamism of this show is the upshot of a successful combination of scouting activity and new exhibiting hubs.