VS & Co-Lab, the new platform launched by lingerie and beauty brand Victoria’s Secret on its website features some of the most preferred third-party brands and partners launched by the company including some women-founded companies. Martin Waters, CEO, Victoria’s Secret & Co says, the platform will to increase customer engagements though these businesses. In addition to the growth of its core brand, the company seeks new partnerships with innovative and relevant brands to expand its reach into the category.
Patti Cazzato, Head-Emerging Businesses, adds, VS&Co-Lab evens the playing field for unique brands that reflect the demands of the modern consumer. The platform partners small business to leverage the strength of Victoria’s Secret & Co. and its passionate customer base. At present, the platform features 19 brands including Black, female-founded swimwear brand Bfyne; swimwear and lifestyle brand Frankies Bikinis, in which Victoria’s Secret owns a minority stake, shapewear brand Leonisa and plus size intimates brand Mindd Bra.
Helena Kaylin, Founder, Mindd, adds, the partnership with VS&Co-Lab has strengthened their mission to drive the intimates industry forward through their obsession with continuous innovation. The platform represents its continued commitment to promoting inclusion and diversity throughout the market. Seventy-five percent of the brands featured are founded or led by female entrepreneurs.
The platform also reflects Victoria’s Secret’s latest efforts in transformation. The company — which includes the Lingerie, Beauty and Pink Brands – has undergone a massive makeover to curb revenue losses.
