Victoria’s Secret has debuted a bra with elements that can be recycled into new bras.
This is seen as a step forward in solving the textile waste problem for undergarments that are most frequently tossed in the trash at the end of their useful life.
The product, named the Forever Bra, has pads made with a plant-based fabric that’s easier to recycle than synthetics like polyester that are derived from petroleum.
Victoria’s Secret customers can take the bras back to any US store, and the pads will be removed for recycling. This innovative approach to waste management is a beacon of hope in the fight against environmental degradation.
Victoria’s Secret has leadership positions in intimates and beauty. After nearly a year and a half as an independent, publicly-traded company, the company continues to make significant progress in its transformation and mission to celebrate and champion all women.
It has created a solid financial platform with a new, more agile operating structure, and even in a very challenging macroeconomic environment was able to deliver third quarter operating income and earnings per diluted share results above the previous guidance. The strategic growth plan is to strengthen the core, ignite growth and transform the foundation.
