Vanessa LaFebvre has been appointed new president, Global Activewear Segment, American apparel company HanesBrands. LeFebvre will lead the company’s growth across global brand Champion by focusing on innovation, key markets and new channels. Prior to this, LeFebvre was the senior vice president, commercial, North America at Adidas. She was responsible for the brand’s e-commerce, retail stores and wholesale growth. She was particularly known for delivering significant growth and profits in the North America region.
LeFebre’s extensive experience, leadership and energy will enable Hanesbrands to build on strong momentum for its Champion brand and drive long-term global growth, says Steve Bratspies, CEO, HanesBrands. Prior to joining Adidas in 2019, LeFebvre served as president of Lord and Taylor. She has held several senior leadership positions and merchandising roles in her career with reputed retailers like StitchFix Macy’s, Daffy’s and TJ Maxx.
