Israeli company specializing in ecofriendly ultrasonic textile technology, Sonovia has launched a new technology to transform indigo dyeing in collaboration with Italian denim manufacturer PureDenim. As per Isreal 21c report, the disruptive technology aims to reduce water and energy, usage and improve dye durability in the global denim industry that is set to reach $76.1 billion by 2026.
Leveraging Sonovia’s technology in indigo dyeing will help PureDenim reduce chemical, water and energy consumption and make the production process mmore ecofriendly and sustainable, opines Gigi Caccia, Founder and CEO, PureDenim. Sonovia’s antimicrobial ultrasonic fabric finishes are commercialized in products including Sonomask, a facemask that gained popularity r during the pandemic.
Roy Hirsch, CBO, Sonovia says, the technology can offer significant solutions to inherent challenges in the indigo dyeing industry by eliminating outdated dyeing and finishing practices that cause massive pollution. An alumnus of the Fashion for Good accelerator, Sonovia made a successful IPO debut at the Tel-Aviv Stock Exchange in December 2020.
