Dutch brand Scotch & Soda plans to expand by opening 20 new stores across the world in the next six months. The brand will open a flagship at London’s Long Acre in Covent Garden and one on Milan’s via Manzoni. They will be the label’s biggest European stores outside of its domestic market. Slated to open in early June, the Milan store will have szales area of 186 sq m. And the London store will be its third in the city, covering 250 sq m.
Other cities where the brand will open directly-owned and franchised stores include Washington DC and Boston in the US, Shanghai and Beijing in China as the firm builds on its direct debut in the country last year, Frankfurt in Germany, and Dubai, Doha, Tel Aviv, Johannesburg and Cairo. Last year, Scotch & Soda opened 16 stores. It opened new stores in France and Germany with a number of new locations targeted for store opening. By September this year, the brand will have a portfolio of 31 stores in France and 42 in Germany.
The company also continues to roll out its rebranding strategy. This year, it refitted existing stores with new Free Spirit design concept in Amsterdam, Paris, Lyon, Madrid, Barcelona and Luxembourg City.
Scotch & Soda’s global retail expansion will be combined with its omnichannel and unified commerce’s ambition. The brand will intregrate RFID technology in partnership with Nedap for stock level optimisation, as well as the opening due in September of a new 27,500 sq m warehouse on the outskirts of Amsterdam. The new warehouse will include a roof fitted with solar panels and automatically irrigated vertical gardens.
