Customer-to-customer platform Saritoria is adding more luxury brands to its preloved selection, with a focus on bridal wear as it aims to promote sustainable fashion in India.

Saritoria is expanding its preloved product selection and has launched a bridal wear segment to promote second hand fashion to brides-to-be. The business has also launched a series on its Facebook and Instagram platforms which recreates recent celebrity red carpet looks using preloved pieces available on its platform. The business also shares info graphics on different ways to shop fashion sustainably to promote its ethics in a wider context. By focusing on creating a community of shoppers, Saritoria aims to increase engagement with its platform and build brand loyalty.

ShehlinaSoomro founded Saritoria in July, 2021 along with fashion entrepreneur and designer Pernia Qureshi. The platform specializes in luxury labels and features clothing and accessories by brands including Anushree Reddy, RohitBal and SuneetVerma, etc