Sports brand Reebok has signed a multi-season partnership with The Smiley Company to launch the Reebok Smiley Classic Leather Pump collection. As per Fashion Network, the collection will feature the brand’s pump technology. The two companies worked with graffiti artist Andre to create a graffiti piece that was printed on top of premium leather.
The graffiti leather panel is also covered with a special white peel-off paint to disguise the shoe, giving it the appearance of a typical Classic Leather with Smiley accents – including a branded Pump component, spray-painted logo on the tongue and tonal Smiley logo on the back of the shoe.
The Smiley Company is one of the world's top global licensing enterprises and its icon can be found not just on clothing and accessories but on homewares, and even food and beverages.
In its half-century year, the company is also working with Lee, Raf Simons, Sandro, Karl Lagerfield Reebok, Dsquared2, Galeries Lafayette, Nordstrom, Urban Outfitters, , Hanwa Galleria, Palacia del Herro and Cidade de Jardim, etc.
