To be held from July 17-19, 2022 at the iconic Olympia London, Pure London has launched a vibrant new campaign and website on the eve of its first trade showcase of fashion brands, creative minds, and inspiring trends in over two years.
Pure London will showcase its Spring/Summer 2023 collections in London with a campaign reflecting the show’s vibrancy and confidence. Color blocking, static electricity effects, and an electrically charged color palette of dragon fruit pink, clear day blue, yolk yellow and absinthe green contrasts with striking black and white photographic imagery from historic Pure London catwalk shows.
Visitors to Pure London will discover a new floorplan edit with five destinations: Womenswear, Footwear, Accessories and Pure Jewel with Design Lab across these destination areas showing the newest and most innovative collections, and Pure Origin. A host of brands will showcase their Spring/Summer 23 Collections including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, JokoEdu, ArtLove, Vilagallo, Envy Jewellery, ShanShan, Tale The Label, Italian Closet, Asiana, etc.
