Primark will launch a new range featuring Recover’s RColorBlend fiber- a combination of recycled cotton from textile waste and low impact dyed recycled polyester, removing the need for garment dye.
The RColorBlend leisurewear range will be available to customers in selected stores across all 14 markets in Europe and the US markets.
Primark is expanding its partnership with recycled cotton producer Recover™ and will become the first high-street retailer to use Recover’s unique RColorBlendfibre on a global scale with the launch of a new leisurewear range. The partnership supports Primark’s commitment, through its Primark Cares strategy, to increase the amount of clothing containing recycled materials and builds on its ambition to make more sustainable fashion affordable for all.
Recover™ is a global producer of low-impact, high-quality recycled cotton fibre and fibre blends, including RColorBlend. The company transforms textile waste into recycled fibres and blends, helping to close the loop on fashion.
The range is made using recycled cotton and polyester fibres and includes t-shirts priced at £6, $10,€8 and sweatshirts priced at £11, $17,€13 in a range of colours including grey, blue and pink. It will launch in selected stores across 14 markets in Europe and the US.
