Plus-size has become a profit-making segment for apparel retailers over the years. Both genders have been buying plus-size apparels to get out of the skinny and slim fit outfits which have failed to match their size. Women, in particular, have been buying more compared to men.

A recent report by a retail analytics firm, Edited, highlights the poor growth of plus-size menswear over the last five years. The report says women’s wear plus-size market grew 375 per cent in 2012-17; while, the men’s segment reported a 54 per cent decline.

Katie Smith, Senior Analyst at Edited, says retailers have not been able to tap the potential of men’s plus-size market to the fullest. While they have understood how to target women in this segment with the latest trends, fit, colour and more, they have failed to meet even the basic needs of the plus-sized men.

Smith further says sizing has been the key issue missed by retailers. A common confusion that emerged is the differentiation between tall and big (men). It is not necessary that a man who is tall wears a plus-size or vice-versa. However, brands like ASOS, Fabletics, River Island and JCPenney are among the few trying to woo shoppers with their dedicated plus-size collections that keep the segment afloat in the market.

In the meantime, various fashion retailers have diverted their focus on segments like active wear and athleisure wear; especially for men. This has withdrawn the attention from men’s plus-size market, resulting in sales drop. While the bigger ladies continue to enjoy the icing on their ‘plus-size’ cake, the men still rummage for even a small bite of the burgeoning apparel segment.