One of the fastest-growing premium denim exporters in Bangladesh, Pacific Jeans Group aims to raise its export turnover to $1 billion in the next five years. This year, the group is likely to rake in $500 million in export earnings as apparel shipments continue to grow steadily. As per The Daily Star report, the company registered $450 million export revenues in fiscal year of 2020-21. It has been posting a consistent growth for the last few years, and now plans to diversify products to materialize its long-term vision of becoming a global lifewear solution company.
Currently, the group runs six units -- Pacific Jeans, Jeans 2000, Universal Jeans, NHT Fashion, Pacific Accessories, and Pacific Casuals -- at the CEPZ and Pacific Knitex at Sitakunda. In the last few years, it has focused on product development, production efficiency improvement, human resources development, development of skills of mid-level managers, and optimum utilization of resources. The company's major markets are Japan, Europe, and the US. It aims to penetrate bigger markets like China, India and other emerging Asian markets.
Pacific Jeans Group has also stepped up efforts on environmental sustainability and improving the working environment in the last four to five years besides enhancing its financial and corporate governance. It has also invested in the knitwear segment as it eyes to work with various knitwear items.
