The collection is based on the approach of honesty, transparency and social responsibility that has always characterized the company. The latest addition to the collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75 per cent of the water use. Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials:

Officina39 isthe first and only player to receive, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymesfor safe production and safe use through dry application.