The launch of Studio Heritage Living (SHL) in Mumbai marks a calculated shift in the home textile industry, moving away from traditional buying house models toward a strategic advisory framework. Founded by industry veteran Disha Shah, the firm enters the market at a time when global retailers are struggling with rapid tariff fluctuations and evolving country economics. By focusing on the pre-production phase, the advisory aims to provide brands with the foresight necessary to build resilient supply chains. This ‘upstream’ approach prioritizes product viability and vendor alignment long before manufacturing begins, ensuring that domestic and international brands can maintain margin efficiency in an increasingly unpredictable global trade environment.

Advisory framework replaces transactional sourcing models

Unlike traditional sourcing entities that focus on order execution, SHL operates through intensive 6–10 week advisory programs designed to restructure internal procurement strategies. The firm’s methodology leverages Shah’s two decades of experience across major manufacturing hubs, including China, Turkey, and Egypt, to create multi-country sourcing architectures. This strategy is specifically designed to reduce downstream execution risks and enhance cost visibility for leadership teams. As sustainability and scalability become central to retail success, this advisory-first model reflects a broader industry movement toward proactive, strategy-led decision-making, helping companies transition from reactive sourcing to long-term value creation.