Kearney’s 2022 Circular Fashion Index names Patagonia, The North Face and Levi’s as the most committed brands to fashion circularity. As per a SGB Media report, the study says, only 7 per cent brands regularly use recycled materials, 54 per cent of companies use them for select items or product features, while 39 per cent use non-recycled materials.
Patagonia, Levi’s and The North Face improved their scores from 2020 to 8.50, 8.20 and 8.05 respectively. The improvement can be attributed to Patagonia’s equipment rental program and enhanced use of recycled fabrics. Levi’s launched a rental-only capsule collection of up-cycled denim made with vintage jeans under the Ganni brand. The North Face slightly improved its share of recycled fabrics.
Esprit was ranked fourth on the index followed by OVS, Gucci, Gant, Coach, Lululemon Athletica, and Lindex. The highest three newcomers tracked in this year’s ranking were Coach at #8, Lululemon #9 and Columbia Sportswear, which made it to the top quarter.
Lululemon ranked third in the sports and outdoor segment, following Patagonia and The North Face. The other companies ranked in this segment included Columbia, Decathlon, New Balance, Adidas, Nike, Mizuno, and Merrell.
