KappAhl has increased the proportion of its sustainability labeled fashion range from 24 to 38 per cent over a 12 month period. KappAhl, a Swedish apparel retailer and fashion brand, has nearly 400 stores in Sweden, Norway, Finland and Poland. Its range includes garments which have been made using organic and Better Cotton Initiative cotton as well as recycled materials in its sustainable range. The brand is online.
Its sustainability work is carried out in everything from materials, water consumption, and reduced use of chemicals to clothes care and textile collecting. Sustainability and profitability are two sides of the same coin for the retailer. By 2020, all cotton in KappAhl's range will be sustainable – produced using identity cottons such as Better Cotton and organic cotton. At present, all cotton in KappAhl’s men’s shirts is produced with organic or Better Cotton while KappAhl’s children's collection Kaxs, is made using organic cotton – as is the baby collection Newbie.
KappAhl does not own any factories, but is one of many customers of independent manufacturers. The company is part of a project which works to improve water, energy and chemical management at its textile supplier production units in India, China, Bangladesh and Turkey.