Men’s fashion label Jack & Jones plans to increase the use of Tencel in its collection. As per Carved in Blue report, the brand is among the first to use carbon-zero Tencel ™ Lyocell. For these fibers, Lenzing first reduces the environmental footprint as much as possible, and then offsets the impact that cannot be avoided. The result is a raw material with a net-zero carbon footprint.
These carbon neutral fibers are being used in a new range of Jack & Jones jeans. For the Tim Original CJ 415 and Tim Original CJ 515, 38 percent carbon-zero TENCEL™ is blended with cotton and recycled elastane.
Mikkel Hochrein Albrektsen, Creative Buying Manager, Jack & Jones – Jeans Intelligence, says, The Tencel™ lyocell fiber adds comfort without compromising on the look. The carbon-zero initiative by Lenzing is helps us give back what we take from the environment.
