Iranian brands plan to replace western clothing brands that have exited from the Russian market due to sanctions and the war in Ukraine, says the Russian Council of Shopping Centers (RCSC).
Oleg Voytskhovsky, Head-RCSC, TASS-Russia's state-owned news agency says, Iranian brands may replace Western clothing brands in Russia within three years as they first need to resolve certain organizational issues.
Iranian brands plan to open atleast 30 outlets in Russia including clothing and footwear chains. They are seeking additional investments for this expansion, he adds.
Russia also needs to resolve logistics issues to promote these brands, as per a TRT World report. Russian department stores are ready to present a range of Iranian goods. However, the manufacturers of these goods will have to invest in the launch of local branches with their own management offices and in advertising, addsVoytskhovsky.
