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Indonesia’s Bekraf to showcase five local brands at US streetware exhibition

For the first time, Creative Economy Agency (Bekraf) is supporting five local brands to showcase its products at the largest streetware exhibition, "Agenda Show", in California, USA, from June, 28-30 2018. One of the participating brands is the Paradise Youth Club. As per the owner Hendrick Setio, whose products are inspired by the style of the 90s, his participation in the exhibition, which will be represented by 50 countries, can become their opportunity to penetrate the American market.

The other four brands that will showcase in the US are: Elhaus, which focuses on men’s wear and denim; OldBlueCo, the classic denim focus born from American miners; Monstore, which creates clothing oriented to history and combines it with pop art; Popmeetpop a very creative brand with modern denim designs.

Indonesia is targeting America as the main destination for local streetwear brands to expand business. This will allow Indonesian artisans to introduce their local products in the US. The US is also Indonesia`s largest export market for fashion products, with an export value of $4.72 billion.

 

 
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