Women’s apparel brand Good American has teamed up with one of the world’s biggest fast-fashion brands Zara to launch size-inclusive limited edition denim and basics capsule collection at the brand’s store in the US as well as its e-commerce site. The collection endorses the duo’s shared mission of democratizing fashion by promoting accessibility. It features five jeans along with a denim jumpsuit, a denim shirt and shacket, and basic T-shirts and tanks. Jeans are available in slim and skinny high-rise, a relaxed, ’90s-influenced baggy style, and a high-rise, flared silhouette, showcasing Good American’s signature gap-proof waistbands. The jeans in the collection are able to hold their shape across multiple wears due to the company’s proprietary sculpting stretch fabrication allows the jeans to hold their shape throughout multiple wears without bagging out.
The collection is made from recycled and ecologically grown cotton in line with Good American’s B Corp certification in October. Meanwhile, the line adheres to the standards of Zara’s Join Life range of eco-friendly apparels/ it prioritizes preferred natural materials like organic cotton, Tencel and recycled wool.
In keeping with Good American’s inclusive ethos, the capsule’s creative campaign features diverse body types. Mario Sorrenti photographed models including Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi, and Kayako Higuchi for exposure on the Los Angeles brand’s social channels.
