According to a recent report by Market.us, the global maternity wear market is on track to hit a substantial value of around $37 billion by 2033, up from $21 billion in 2023, reflecting a steady growth rate of 5.8 per cent over the forecast period from 2024 to 2033.

According to report, the market is dominated by tops, which hold a significant 41.5 per cent share, followed by dresses and gowns, and bottom wear. Cotton is the primary material choice, commanding over 35 per cent of the market, followed by polyester and nylon. In terms of price range, the $100- $200 bracket leads with a 30.4 per cent market share, followed by below $100 and above $200 options. Hypermarkets/supermarkets are the preferred distribution channel, capturing 45.4 per cent of the market share, with online retail rapidly gaining ground.

Asia Pacific emerges as the most promising market for maternity wear globally, with substantial growth opportunities projected. The region holds a dominant 45 per cent share in 2023, driven by factors such as rapid urbanisation, industrial expansion, and increasing adoption of electric vehicles in countries like China, Japan, and South Korea. Additionally, favorable government policies, incentives promoting renewable energy adoption, and significant investments in infrastructure further bolster the market landscape.

In terms of product segmentation, tops lead the market, indicating their popularity among consumers, followed closely by dresses and gowns, with bottom wear also holding a notable share. Innerwear plays a crucial role in providing support and comfort during pregnancy, while other product categories such as outerwear, activewear, and nursing wear contribute to the market with smaller shares.