French actor Adèle Exarchopoulos has been named as the new brand ambassador for the iconic sportswear and lifestyle brand, Lacoste.

At  Lacoste's recent runway show in March, held on the center court at Roland Garros in Paris, Exarchopoulos made a notable appearance. She sported a complete Lacoste ensemble for the event featuring a black leather jacket, a matching balaclava, and wide-leg trousers, complemented by a white Lacoste handbag.

The campaign showcases Exarchopoulos as Lacoste's new ambassador with the Lenglen leather handbag, a clear nod to the runway show. However, the overall styling of the campaign is quite different. In one image, Exarchopoulos is seen lying on an apple green floor against a backdrop of the same vibrant hue, her face directed towards the camera. She wears a green open-back top, with the handbag positioned like a skirt and the Storm 96 2K sneakers on her feet, creating a tennis-inspired look.

Besides being the winner of the Best Supporting Actress award at the 2024 César film awards for her role in ‘All Your Faces,’ Exarchopoulos is also an ambassador for Yves Saint Laurent Beauty. She now becomes the new French face of Lacoste, serving as the female counterpart to actor Pierre Niney, who has been a Lacoste brand ambassador since 2024.

Having reported revenues just under €3 billion in 2024, Lacoste aims to reach €4 billion by 2028-2030, according to Thierry Guibert, CEO. The brand aims to expands its business in North America besides increasing sales of its women's products.