Underscoring its local connections as a part of broader efforts to improve the shopping experience both in stores and online, Spanish fashion brand Zara launched its latest collaboration with Chinese textile artist Lin Fanglu on April 24, 2025.
Marking her first venture into wearable design, Lin's collection features apparels for women, men and children along with a home furnishings range.
Eugenio Bregolat Lukashov, President, Inditex-Greater China, emphasized the significance of partnering with local artists, now for the fifth time, noting, such collaborations deepen their connection with Chinese consumers while improving their understanding of the market.
Through this collection, Zara joins a growing trend of fashion and luxury brands actively collaborating with Chinese designers and artists to explore innovative content and formats that go beyond simple cultural representation.
The brand continues to invest in various initiatives aimed at enhancing both in-store and online retail experiences. Recently, it opened its Asian flagship store in the Xinjiekou area, a thriving business hub in Nanjing, Jiangsu province. Designed in collaboration with a local architectural studio, the store introduces innovative features including a salon, fit check, vending machine, and cafe, according to Lukashov.
