D’Decor's luxury home furnishings label Sansaar has launched its first ever bedding range alongwith expanded curtain and upholstery offerings in partnership with Bollywood celebrity Ranveer Singh.
Launched at an event at Mumbai's Jio World Convention Centre, the showcase spanning 16,000 sq ft, was attended by over 800 partners and industry stakeholders.
Focusing on spatial storytelling, the event featured a swatch display wall, oversized chair installations, and a full-scale 3D mock-up of Sansaar’s franchisee store and shop in shop formats. It also included a virtual reality walkthrough that enabled attendees to visualise layout options in real time.
The exhibition featured 1,500 new Sansaar products spanning upholstery, curtains, and D’Decor Exports’ premium rugs and blinds. Reinforcing Sansaar’s strategy to offer holistic and sustainable home solutions, the new bedding range is customised to evolving consumer preferences.
Currently boasting over 450 retail touchpoints, and achieving 35 per cent revenue growth in its first year, Sansaar plans to expand its network of standalone stores besides also entering into new strategic partnerships. The business aims to generate revenues worth Rs 500 crore in the next three years.
