Known for its affordable cashmere, French apparel brand From Future has stepped into the denim space with a new collection made with sustainable materials. As per a Sourcing Journal report, the collection uses fabrics made of 74 per cent cotton, 25 per cent recycled cotton from fabric scraps and 1 per cent elastane, and dyes using a water and energy saving process that also requires fewer chemicals.
The women’s denims Ihis collection span the Joseph straight fit, Johnny slim fit and Jude bootcut. They are available in sizes 34-42 in light, medium and black denim, with a white denim option offered in the straight fit. The men’s denims span Joey straight fit, Josh loose fit, Jacob slim fit and Jack denim shorts in sizes 27-35. They are available in light, medium, dark and black denim washes.
The brand has introduced a Sizefox powered fit tool on its website’ to assist customers in choosing the correct size based on a short questionnaire. From Future’s denim collection is being sold in stores and online from €110 ($119) for women’s jeans and €120 ($130) for men’s jeans. The brand plans to introduce more denim styles soon. It plans to launch denim jackets, skirts and denim in a variety of fun colors like neon yellow, lilac and bubblegum pink.
Besides cashmere, the brand also offers an assortment of high-quality, color-saturated fabrics such as silk sourced from China, ‘ice wool,’ an extra-fine Australian Merino wool fiber, and 100 percent cotton, pima cotton and Supima cotton.
From Future’s foray into denim follows the recent entry of brands into the category. Last Month, Emma Mutholand in Holiday, the five-year-old Australian label best known for its cheerful, vacation-inspired style launched a capsule collection offering two unisex jeans styles. Prior to that, UK-based brand Rixo had launched a range of sustainable denim dresses and separates, followed by contemporary women’s brand Ulla Johnson, which ventured into denim after showcasing several jeans and a denim jacket at its F/W 22-23 presentation during New York Fashion Week.
As per a recent report by Research and Markets, the denim market will reach $76.1 billion by 2026, up from $57.3 billion in 2020. Its anticipated success can be attributed to the infiltration of the casualization movement into the workplaces, as well as younger professionals opting for more casual office attire.
