Around 22,900 professional buyers from over 50 countries visited CPM Moscow held from August 30 to September 2. This is an increase of 7.42 per cent over previous year. The show also saw the participation of 1,300 brands, an increase of 31 per cent over the previous year, and 700 exhibitors from 27 countries..
Successful elements of the edition included a top buyer lounge, a fashion show and a fashion contest. A particular visitor magnet, especially for international brands and their representatives, was the CPM Fashion Night with celebrity representatives from Russian TV, Eastern European social media stars, influencers, the media and VIPs.
With segments like lingerie and swimwear, CPM has been an exciting pulsating platform for European, Far Eastern and Russian exhibitors for almost 15 years now. It is a firm foundation for successful business and sustainable brand launches. Country pavilions of Germany, Italy, Spain, France and Turkey offered exhibitors interesting opportunities.
Established, professional and topical industry forums also contributed to the increasing numbers. Professional buyers enjoyed substantiated, trendsetting presentations, forums and panels of an international standard as part of the high-profile Russia Fashion Retail Forum. The forum informed about developments regarding clothing exports to Russia and gave insights into the current situation of the Russian clothing market.