Chic will be held in China, October 11 to 13, 2017.
It offers a platform for fashion brands to have face-to-face discussions in order to explore the chances of exporting to China.
Besides fashion brands such as H&M, Zara, Puma, the food sector with Coca Cola and some other international companies will be represented. Oeko-Tex, Lenzing and Tesla will also be present.
Around 20 nations will be participating. A special topic will be sustainability standards. Seminars will present the trends for 2018.
The main focus will be on spring/summer collections. Italy and France will have pavilions. Chic autumn expects around 800 exhibitors from China and other Asian nations, as well as from Europe and America.
Chinese designers are getting edgy and experimental. Masculine and feminine elements are merging in oversized silhouettes and relaxed fits. Gender dynamics are the core concept behind the texture aware collection combining furry sweaters with nylon pants and corduroy jackets.
Second and third tier cities are expected to be the source of China’s rapid growth. While first tier cities account for only nine per cent of China´s population, about 300 million people are living in the smaller cities. Consequently they are a new focus of international business and already dispose of an interesting retail landscape.