Council of Fashion Designers of America (CFDA ) has entered into the metaverse Web3 to launch an educational program alongside a coalition of digital creatives and thought leaders. With creative consultancy 5Crypto, the council will work with The Sandbox and Polygon Studios to establish a Web3 blueprint for American fashion in the metaverse with a mission to educate, innovate, and create community in a digital world.
American design talent will be piloted into virtual spaces to introduce Web3 to a larger consumer segment and provide brands with insights that will allow them to authentically engage and empower their communities, while establishing new revenue streams. The CFDA will also be offering members professional development and educational resources, allowing them to gain insights and cultivate opportunities for their businesses.
The Sandbox, a leading metaverse co-founded by SebastienBorget and Arthur Madrid, empowers creators to build their own virtual and gamified worlds. The Sandbox’s decentralised platform provides endless possibilities for creation and collaboration; previous collaborators include Snoop Dogg, Gucci, and Adidas.
The initiative also leverages the expertise of Polygon Studios, the NFT and gaming arm of Ethereum layer-2 scaling protocol Polygon. Polygon Studios already works with the majority of today’s top Web3 games and NFT projects and has helped multiple luxury brands enter Web3, including Dolce&Gabbana, Bulgari, Prada, and Adidas.
