C&A and Traceless Materials will work together to reduce the use of plastics in fashion packaging.

C&A is anEuropean apparel retailer. Traceless Materials is a German start-up that works to develop a circular bioeconomy. C&A will replace single-use hooks with advanced biodegradable hooks. The plastic-free hooks are made by Traceless Materials using only agricultural plant waste products and this is the first pilot product to hit the shelves made from Traceless’ bio-circular material innovation.They are naturally compostable and can reduce carbon emissions by up to 95 per cent. The introduction of Traceless Materials’ sustainable hooks is part of C&A’s circularity initiatives and is also part of C&A’s wider strategy to reduce its use of single-use plastics.Through these initiatives, the company aims to become a leading innovative player in the textile sector and achieve the goals of its 2028 Global Sustainability Strategy. The collaboration with Traceless is an important step toward C&A’s goal of replacing consumer facing single-used plastics in stores with sustainable alternatives by 2028.C&A operates more than 1,300 stores in 17 European countries, as well as a digital channel. It employs more than 25,000 colleagues in total.The retailer aims to provide quality and long-lasting fashion at affordable prices for all.