The first operational investment company dedicated to African heritage emerging brands, Birimian and Trail, the European asset management firm scaling up successful and promising entrepreneurs, have teamed up to support African fashion houses and premium emerging brands.

In its first phase the alliance will focus on an investment by Trail in Birimian’s dedicated investment vehicle. This financing will support Birimian’s ongoing investments in African brands, focused on building capacity and supporting brand development. The second phase will involve the creation of a long-term investment company co-managed by Birimian and Trail, “Birimian X Trail”, which will invest at least €5 million each year in a carefully selected portfolio of brands. The first close of this investment company is expected by year end.

Birimian and Trail’s partnership also offers an innovative alternative to the traditional private equity model, designed to support long term brand development. The new model will create increased value within African fashion – benefitting designers, investors and textile manufacturers alike.