Around 260 of the world’s best-known retailers and brands collectively sourced 2.5 million tons of Better Cotton in 2021. As per a Textile Today report, this accounted for 10 per cent of global cotton production adding up to 47 per cent increase in 2020 sourcing volumes. A founding member of the Better Cotton program, Ikea was able to meet its sustainable cotton sourcing goals by sourcing through the Better Cotton program. As per Arvind Rewal, Global Cotton Development Manager, IKEA, the retailer was able to deliver its sourcing commitments and currently sources 10 per cent of cotton required in supply chains globally.

Another member, Riachuelo aims to improve social and environmental practices by reducing the environmental impact of cotton farming, as well as improving the safety and well-being of cotton farmers, says Alesca Magalhaes, Executive, Sustainability, Riachuelo – Better Cotton Retailer and Brand Member.

Retailers and brands across the industry are driving sustainability in cotton farming by: supporting cotton farming communities. Since 2010, the Better Cotton organization has also been exploring public-private partnerships to initiate action for achieving more sustainable development in the cotton sector.