Authentic Brands Group has appointed Steve Robaire as the new EVP, Reebok international, with effective from July 1, 2022.
As per a Fashion Network report, Robaire will be responsible for the expansion of Reebok across international territories. He will focus on developing new business opportunities and implementing a strategy to drive sales and growth. He will be the first point of contact for Reebok’s international partners to ensure efficient actionable movement on the fast-changing global environment
Robairehas 15 years of experience in brand licensing, sales and marketing. Working the most part of his career at Reebok, he has held various positions of increasing seniority around the world, including Amsterdam, Paris and Boston.
Most recently, Robaire served as VP/GM of Reebok in the Greater China region.His track record in growing Reebok’s market share and sales growth in Greater China and Europe makes him an excellent leader for driving Reebok’s business across all international markets, says Jarrod Weber, Group President-Lifestyle.
