Anne Spangenberg has been appointed as the new President-Fashion and Lifestyle of Deckers Brands, a global leader in designing, marketing and distributing innovative footwear, apparel and accessories with effective from July 11, 2022. Spangenberg will serve on the Executive Leadership Team, reporting directly to Dave Powers, Chief Executive Officer and President of Deckers Brands.
Spangenberg has an extensive track record as a global leader and strategic brand builder, most recently as Chief Merchant for Nike, Inc. She will lead Deckers' Fashion Lifestyle brands, including UGG and Koolaburra, with a focus on product diversification, consumer adoption, and franchise evolution across a tightly-managed omnichannel marketplace.
Spangenberg has played a meaningful role in creating and transforming merchandising functions across categories, channels, and markets. She brings to Deckers an innate understanding of the consumer and the ability to efficiently implement strategy in alignment with the latest fashion and lifestyle trends, says Powers.
Spangenberg adds, the brand's unique combination of strong consumer demand, a loyal and expanding customer base, and the ability to innovate both new and existing franchises gives will help us further elevate UGG through disciplined and strategic global marketplace management while building on exciting levels of global brand heat.