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Amazon revamps international site for overseas Indian consumers

Amazon plans to revamp its international landing page by introducing a special page dedicated to Indian sellers and buyers by the name of Diwali Bazaar. Gopal Pillai, Director and GM, Seller Services, Amazon India says the company is working with sellers to prepare customers in India and customers celebrating Diwali in the US for the sale. There will be a separate storefront on India Page on the website by the name of Diwali Bazaar dedicated to festive offerings.

Festive home furnishing products such as Indian bedsheets, pillow covers, duvet covers, festive/ethnic wear, festive kitchen and dining essentials, Diwali sweets and chocolate, tea gift hampers and similar products are most popular on Amazon global site during festive season says Pillai.

In India, the ecommerce player is launching its Great Indian Festival from September 21-24th. However, Amazon will launch this sale event early for its Prime users starting from 12 noon on September 20.

The sale event will have offers on a range of products from smartphones, tablets, laptops, apparel for men and women, fashion accessories, beauty and make-up, personal care, books, baby products, toys, clothing and accessories, shoes, pet products, gourmet foods among other.